Challenge: Alpine Meadows is a small ski-resort that needed to move out of the shadow of Squaw Valley and lean into their quirkiness and family-owned, laidback attitude. We were tasked with helping them bring their personality to life, oh, and to fill the parking lot every day.
Solution: A campaign built on the strategic platform of “Alpine skiing is a state of mind.” People who ski Alpine on the weekends dream about getting back to Alpine all week long.
Results: The biggest November storm in over a decade dropped more than six feet of fresh snow. It was their most successful season and the parking lot was full. Every day.