CAPITAL ONE: BANKING REIMAGINED
Capital One is all about re-imagining and disrupting the way traditional banks operate. We created a series of posts that “broke” the fourth wall of social media and played with the UI in order to illustrate the difference between old and new ways of banking.
These posts lived in Instagram stories and feed, and Facebook carousel posts.
My favorite post is the one below, which starts off as a regular Facebook carousel, and then our character walks in and interacts with it. It was fun to figure out the logistics of this shoot, what was going to be green screened and what was practical, and our motion artist Caleb Sawyer did a wonderful job.