Challenge: C21 could no longer ride on their reputation as a leading discount fashion department store in NYC, as the rise of discount fashion online shopping sites was creating an increasingly competitive environment. C21 needed to improve their brand awareness and perception.
A visually stunning campaign built around a promise that you can Afford to look great anytime. Results: Unaided awareness of C21 increased significantly by 36% after the new campaign launch. C21’s brand image showed significant improvement based on attributes such as “leadership” and “momentum”.