Iva Zugic
Design | Advertising | Branding
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ESPN W

espnW wanted to launch their brand across social media, so we created 98 Days To Shine: a campaign that connected women of all ages to the brand through their shared passion for sports, all summer long.

 For 98 days, from Memorial Day to Labor Day, a photo challenge was posted on Instagram, Twitter and espnW.com. The integrated campaign put real fans in the spotlight and inspired them to shine every day of the summer using the hashtag  #98DaysToShine.    The challengers were supported by motivational quotes and chances to win Google+ hangouts with celebrity athletes.

For 98 days, from Memorial Day to Labor Day, a photo challenge was posted on Instagram, Twitter and espnW.com. The integrated campaign put real fans in the spotlight and inspired them to shine every day of the summer using the hashtag #98DaysToShine. 

The challengers were supported by motivational quotes and chances to win Google+ hangouts with celebrity athletes.

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