UPS: WISHES DELIVERED
Shipping ain't easy, but it's necessary. Especially around the holidays, when volumes reach a fever pitch and the fate of time-sensitive deliveries is left up to uncaring and unpredictable weather patterns.
Throughout the life of the campaign, Wishes Delivered has accumulated over 130 million views, and over 4 million likes and shares. Year over year, it continues to strengthen existing relationships and forge new ones by reaching an ever wider audience. It’s responsible for raising positive brand sentiment by 23%, and 4 in 5 people who have seen the campaign said they would use UPS in the future.
To find the stories, the team took a deep dive into social media listening and analytics focusing on the topics fueling current conversations on social media. The stories we told were impactful, beautiful, and life-changing.
