Enter Wishes Delivered. A feel-good social campaign designed to enhance the perception of the UPS brand throughout the capricious operational rigors of peak season.
It featured a collection of heartfelt stories of UPS employees around the globe fulfilling a life-changing wish for someone in their lives. Each time a Wishes Delivered story was shared, UPS donated $1 to charity. In the end, the campaign garnered over 35MM combined video views, boosted brand sentiment by 23% and raised $100,000 for charity.