Challenge: Alpine Meadows is a small ski-resort that needed to move out of the shadow of Squaw Valley and lean into their quirkiness and family-owned, laid back attitude. We were tasked with helping them bring their personality to life, oh, and to fill the parking lot every day.
Solution: A campaign built on the strategic platform of “Alpine skiing is a state of mind.” People who ski Alpine on the weekends dream about getting back to Alpine all week long.
Results: The biggest November storm in over a decade dropped more than six feet of fresh snow. It was their most successful season and the parking lot was full. Every day.
Here is a collection of UPS Social Media posts I created while working at T3.
Challenge: C21 could no longer ride on their reputation as a leading discount fashion department store in NYC, as the rise of discount fashion online shopping sites was creating an increasingly competitive environment. C21 needed to improve their brand awareness and perception.
A visually stunning campaign built around a promise that you can Afford to look great anytime. Results: Unaided awareness of C21 increased significantly by 36% after the new campaign launch. C21’s brand image showed significant improvement based on attributes such as “leadership” and “momentum”.
