REYVOW
Anyone who ever experienced a migraine knows what a monster it can be. So Reyvow created an actual physical manifestation of monster to give the migraines shape and character and then showed how it can be defeated.
To extend this idea in social media, we illustrated the disruptive nature of migraine attacks by creating fake digital posts. Those posts were unexpectedly attacked by the Migraine Monster’s tentacles, and positioned REYVOW as the solution to acute migraine pain. Every post started as a normal, innocent advice, then got taken over by a migraine monster.
